dissimulate \dih-SIM-yuh-layt\, transitive verb:
1. To conceal under a false appearance.
intransitive verb:
1. To hide one's feelings or intentions; to put on a false appearance; to feign; to pretend.

Six-year-old Suzanna Goodin, tired of cleaning the cat food spoon, came up with the idea of an edible spoon-shaped cracker. She won a grand prize for her invention in the Weekly Reader National Invention Contest.